Do you shopping online?

作者：韓維熙，英國Southampton University管理學在讀博士，北京聯合大學教師。曾供職於商業銀行，主要研究供企業整合及供應鏈管理。 Han Weixi, PhD of School of Management, University of Southampton, Lecturer in Beijing Union University. Several years experiences in Commercial Bank, research in Enterprises’ Integration and Supply Chain Management.（作者更多文章More）

November 11th, 2012, a well-known shopping website in China has sales of up to CNY 19.1 billion (1.91 billion pounds). This is just one website a day of sales. There are high transaction volumes at the same time from other online stores. The online shopping has begun to enter more and more Chinese families.

For young people, online shopping has become an increasingly popular way to shop. According the research, I found that the vast majority of young people have online shopping experience, a considerable part of young people willing to online shopping as the preferred way. They think the benefits of online shopping are including price advantage, supply and quantity, time and effort. There are a considerable number of participants consider clothing, beauty or home cleaning products are willing to go to the store and see the kind was assured, but they like buy electronics online, because of direct delivery.

A lot of demand makes the emergence of a large number of online shopping website in China. The e-shopping stores have not real shop, they sell goods on the network, when the consumer purchase online, they will express delivery to the consumer’s home. Their mode of operation is usually operate independently and joined the business model of coexistence, mostly to them sale food, household, electronics and daily necessities.

Look at the UK's major shopping websites, in addition to Amazon, there are a considerable part of the real store changes, such as the famous shopping centers Selfridges, Harrods, and the famous supermarkets Waitrose, Tesco and so on. These shopping websites have the support of the real store, otherwise they can enjoy not only the amount of the purchase of free shipping, as well as special models for online shopping.

However, triggered by online shopping credit card risk, return and shipping, online shopping that there is always some controversy. Today, large-scale shopping websites have perfect one by one of the controversy problems. Online shopping is also in disguise through a variety of incentives to attract people to purchase. Today, “Do you shopping online?” has become a buzzword. Relative to traditional shopping, online shopping is changing the way of people’s life. The impact of online shopping on traditional stores is affecting the business model for those who stick to the shop refused to open online shop businesses. How can win the competition, which is precisely businesses are facing challenges in the ranks of the network.